To grasp more audience, Radio Veritas Asia has started an online transmission for its Urdu service in Pakistan. The four-hour web stream will supplant the current shortwave transmission communicated from Radio Veritas Asia in the Philippines.
As indicated by Father Qaiser Feroz, chief of the Urdu service the transition will be completed in the next five months.
“Financial crisis was a very important factor. Donors only cover 70 percent of the production costs,” he said.
Additionally, the rise of cell phones and portable web subscriptions offer new chances to connect with a more extensive group of onlookers,” he said.
Absence of enthusiasm for the radio administration from the Christian community was another test. The majority of the 6,000 enlisted audience members of the Urdu benefit, communicate from the Catholic correspondence focus in Lahore, are Muslims.
“Education, not media, is the top priority of the local church,” he said.
The late Archbishop Armando Trinidad of Lahore started the national dialect benefit in 1977. Radio Veritas Asia offers a Urdu benefit in both Pakistan and neighboring India. Its projects concentrate on peace, wellbeing, history, ladies issues, kids, worship and literature..